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Free tools › Instagram Influencer Rate Calculator
Estimate how much you can charge brands per Instagram post, Reel and story from your followers and engagement rate. Free influencer rate calculator.
Brands pay influencers mainly for reach and engagement. A common starting point is ₹0.25–₹1 per follower per post in India for nano and micro creators, and about $10 per 1,000 followers globally — then adjusted for engagement rate, niche and content quality.
Use it as a negotiation starting point. Media kits with your Insights screenshots help you ask for more.
Nano creators (1k–10k) often get ₹500–₹5,000 per post; micro creators (10k–100k) ₹5,000–₹50,000, depending on niche and engagement.
No. Many brands work with nano creators who have strong engagement in a niche.
Yes — Reels take more effort and usually reach more people, so 1.5–2× a photo post is common.