What Is a Good Instagram Engagement Rate in 2026? (With Free Calculator)
Updated 03 Nov 2026 · 2 min read · by smmgreata team
Your engagement rate is (likes + comments) ÷ followers × 100, averaged over recent posts. Work out yours in seconds with our free engagement rate calculator.
Good engagement rate by account size
- Under 10k: 4–8% good, 8%+ excellent
- 10k–100k: 2–4% good
- 100k–1M: 1.5–3% good
- 1M+: about 1% is normal
Why engagement drops
- Posting at times your followers are offline.
- Switching topics too often.
- Lots of inactive followers.
- Fewer Reels and carousels, more single photos.
6 ways to raise it
- Reply to every comment in the first hour.
- End captions with a question.
- Post save-worthy carousels.
- Use story polls daily.
- Post when Insights says your audience is active.
- Give strong posts a first push of likes, saves and shares so they reach more people.
| Type | Use it for | Price (from) |
|---|---|---|
| Instagram likes | First-hour push | ₹3.31 / 1000 |
| Instagram saves | Algorithm signal | ₹0.4501 / 1000 |
| Instagram shares | Reach | ₹0.1862 / 1000 |
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Instagram likesFrom ₹3.31 per 1000 · instant start
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